Florist Hampton GDPR Privacy Policy

Introduction

This Privacy Policy outlines how Florist Hampton (“we”, “us”, or “our”) manages, collects, processes, and protects the personal data of customers placing orders for floral products and related services within Hampton and surrounding districts. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (GDPR) and other applicable data protection laws.

Scope of This Policy

This policy applies to all customers who order from Florist Hampton, whether via our website, telephone, or in person, provided the order is for delivery in Hampton or nearby districts. By using our services, you acknowledge that you have read and understood this Privacy Policy.

Personal Data We Collect

We may collect and process the following categories of personal data from you:

• Identity Data: Such as your name, title, and, where relevant, the name of the recipient.
• Contact Data: Including billing and delivery address, postcode, phone number, and other contact details.
• Order Details: Information about products you order, delivery instructions, and messages for recipients.
• Payment Data: Necessary information for payment processing (e.g., payment card details processed by secure third-party payment processors but not retained directly by Florist Hampton).
• Correspondence: Details of your communications with us, including enquiries, feedback, or complaints.
• Technical Data: Data about your device and interactions with our website, such as IP address, browser type, device operating system, and usage patterns (collected through essential cookies or analytics, as applicable).

Lawful Basis for Processing

Under the GDPR, we must have a valid lawful basis to process your personal data. Florist Hampton relies on the following:

• Performance of a Contract: To process your order, arrange delivery, and provide customer support.
• Legal Obligations: To comply with applicable laws and regulations, such as tax and accounting requirements.
• Legitimate Interests: For purposes such as improving our products and services, ensuring the security of our website, and managing our business operations, provided your interests and fundamental rights do not override these interests.
• Consent: Where required, for example, to send you marketing communications if you have opted in. You can withdraw your consent at any time.

How We Use Your Data

Your personal data will be used for the following purposes:

• Processing and fulfilling your floral orders and any related customer requests.
• Managing payments and refunds.
• Delivering products to recipients as instructed by you.
• Providing customer support and responding to your enquiries.
• Notifying you about changes to our policies, services, or terms.
• Maintaining business records as legally required.
• Analyzing aggregate usage to improve our products and website experience.

Retention of Your Data

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Typically, this means we retain order and related data for up to seven years, in compliance with statutory retention obligations. After this period, your data will either be deleted or anonymized so that it can no longer be associated with you.

Disclosure and Use of Data Processors

In providing our services, we may share your personal data with trusted third-party processors. These may include:

• Payment processing providers: To enable secure payment transactions.
• IT service providers: For website hosting, maintenance, and support.
• Delivery partners: To ensure accurate and timely delivery of orders.
• Professional advisors: For auditing, compliance, and legal services, where applicable.

All third-party service providers are required to respect the security of your personal data, to act only in accordance with our instructions, and are bound by contractual obligations to comply with UK data protection laws.

Security Measures

We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, accidental loss, disclosure, or destruction. This includes secure storage, restricted access, regular staff training, and the use of up-to-date technological safeguards.

Your Rights Under GDPR

You have a range of rights regarding your personal data under the GDPR. These include:

• Right of Access: You may request a copy of your personal data that we hold.
• Right to Rectification: If your data is inaccurate or incomplete, you may request corrections.
• Right to Erasure: In certain circumstances, you can request the deletion of your data.
• Right to Restrict Processing: You may ask us to restrict the processing of your data under certain conditions.
• Right to Data Portability: You can ask for your data to be provided in a structured, commonly used, machine-readable format for transfer to another service provider.
• Right to Object: You can object to our processing of your data in certain circumstances, such as direct marketing.
• Right to Withdraw Consent: Where processing is based on your consent, you may revoke this at any time.

If you wish to exercise any of these rights, please contact us using the details provided on our website or through other usual channels. You may also lodge a complaint with the Information Commissioner’s Office if you believe we have violated your data protection rights.

International Data Transfers

Your personal data is generally processed within the United Kingdom. Where transfers outside the UK or European Economic Area are necessary, we ensure such transfers are underpinned by legally recognised safeguards to protect your data.

Changes to This Privacy Policy

Florist Hampton may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The most current version will always be available on our website, and we encourage you to review it regularly.

Contact and Queries

If you have questions or concerns about this Privacy Policy, how your data is handled, or wish to exercise your rights, please reach out to us via the methods described on our website or through your normal means of communication with Florist Hampton.